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Hands

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Ad Campaign

Hands for Paco Rabanne

An intoxicating, powerful blend. Starts out fresh - moves into a spicy leather accord. An arresting alchemy of full-on seduction. All perfumes are an element of pure desire and sensuality.

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The idea behind this campaign is to have a product that exiles desire in the consumer's minds. The hands symbolize an imaginary touch, something that cannot be reached by them: the deep freshness fragrance from Paco Rabanne's 1 Million.​​

Client / 
Paco Rabanne
 
Role / 
Art Direction
Photography
 
School / 
Miami Ad School - Sao Paulo (Brazil)
 
Year / 
2017

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